Implementing complex feedback loops to gather cross-company insights
Description
OME Health is a 12 week personalised nutrition coaching programme that helps people to develop long-lasting nutrition habits tailored to their health goals, whether it be losing weight, improving your energy or wanting to improve the quality of your diet.
I joined the team in August 2018 after their seed round funding stage, as their first design hire to lead the user experience across their iOS and Android products whilst the business moves towards Series A. Working in a close-knit team with both co-founders (CEO and Head of Science), Product Manager and Nutrition Scientist / Health Coach.
To comply with my non-disclosure agreement for OME Health, I have omitted and obfuscated certain visual and written information which is confidential within this case study.
✨ Empower people to develop long-lasting healthy nutrition habits.
In a sea of overwhelming advice inside the health and nutrition market, our goal was to cut through the ambiguity and confusion people are faced with when making nutrition decisions to develop a product that empowers them to make better and healthier choices inline with their personal health goals. Backed by solid scientific evidence based testing, our product analyses your blood, microbiome (gut health), DNA and lifestyle data, to provide recommendations which are truly personalised.